In performance marketing, not all users are equal.Someone who has already visited a website or engaged with a product is […]
Search campaigns answer an existing demand.Display campaigns often create that demand in the first place. The Google Display Network (GDN)
Real estate is a high-involvement, long-cycle purchase. Prospective buyers usually move through several stages – from generic research to detailed
High-value services like retreats are rarely booked after a single click. Instead, users move through a multi-stage journey – from
In search engine advertising (SEA), conversions rarely result from a single click. Users move through multiple touchpoints, devices, and queries
A practical explainer for Airvolksmarketing clients In performance marketing, CPC (Cost per Click) looks like a simple metric: “How much
